Coming soon

Every last drop. No squeezing.

One easy pull, and a clean line of paste lands on your brush. Toothbrush and toothpaste live together in one case that sticks to the mirror.

Join the waitlist

No spam. We'll write when there's something worth telling you.

The Pearl case open, holding a toothbrush and toothpaste together with the one-touch dispenser

A toothpaste tube squeezed from the middle

Why it exists

A squeeze isn't small for everyone.

Most of us never think about it. Grip the tube, roll it up, get on with the morning. But for hands that are stiff, weak or still learning, that small motion is the hardest part of the day's first task.

A button instead of a squeeze. The same start to the day, for everybody.

How it works

Three steps. That's the whole thing.

Nothing to learn, nothing to assemble, and nothing that needs a firm grip.

Pearl pressed onto a bathroom mirror by its suction back

Stick it on the mirror

Press the suction back onto the mirror or wall, right where you brush. It stays put, off the cluttered counter.

A hand giving the Pearl button one gentle pull

Give the button one easy pull

A single, gentle pull lays a clean line of paste onto the brush. No squeezing, no force, no wrestling with a half-empty tube.

The Pearl case closed and sealed on a tidy bathroom shelf

Brush, close, done

The case seals leak-proof and tidy. Everything stays in one calm spot, morning after morning.

Who it's for

If any of these sound like your morning.

Your hands aren't at their best

Some mornings they're stiff, or sore, or just not cooperating. A button asks nothing of them.

You're teaching someone small

One pull, one perfect dab, and no paste down the sink. They can do it themselves, and they will.

You're packing again

Brush and paste in one sealed case, so nothing leaks into the bag and nothing gets left behind.

Your counter is never quite tidy

It lifts off the counter and onto the mirror, and the clutter goes with it.

You share a bathroom

No more tube squeezed from the middle, and no more quiet arguments about it.

You'd rather not think about it

The first task of the day, done in one motion, before you've properly woken up.

Pearl on a calm, uncluttered bathroom sink

How it started

It started with a daughter and a tube.

Annette's daughter hated it when a toothpaste tube got squeezed from the middle. But she couldn't quite grasp how to start neatly from the end. It sounds like a small thing. For her, every morning, it wasn't.

Once she'd noticed it in her own bathroom, she started noticing it everywhere. In her family, among her friends, in the small pauses people take before a task they'd rather not do. A squeeze is not simple for everyone.

I'm not a career inventor. I'm a regular person just trying to add to the world.

Annette Burton Founder

A detail of the Pearl case and its dispenser

A first look

Calm, clean, and quietly premium.

The kind of object that looks like it belongs on a nice bathroom shelf, and quietly makes the morning feel a little easier. Nothing loud. Nothing clinical.

The colors, the finish and the feel of it in your hand are the parts we're keeping until launch. The waitlist sees those first.

The waitlist

Why it's worth being early.

You see it finished first

The finished product, photographed properly, lands in your inbox before it appears anywhere else.

Early access when it opens

The first production run is limited by what gets made. You'll be told the moment it's available.

A say in what gets made

Colors, sizes, and what comes after the first one are still open questions. The list is where we ask them.

Pearl in place on a mirror above a tidy sink

Still to come

The rest arrives at launch.

Colors, materials, sizing and the day it goes on sale. We'd rather show you the real thing once than a rendering three times.